Hugo Braam is a technology evangelist in the fitness industry and co-founder and CEO of Virtuagym, a supplier of innovative software for health clubs and personal trainers.

Virtuagym was founded by brothers Paul and Hugo Braam in 2008, after having the vision of creating new technologies to support people to live healthier, more active lives

Virtuagym was originally launched as a consumer app for web and mobile, providing users with an easy and fun way to work out and track their nutrition within a social environment

In 2013 Virtuagym was launched as one of the first B2B SaaS solutions in health and fitness coaching. In the years to follow, intuitive tools for booking and management were added, making the suite an all-in-one solution for clubs and trainers with an industry-leading coaching and engagement platform.

Since 2019 Virtuagym also empowers the corporate wellness industry with industry-leading health and wellness coaching solutions.