MODERNIZE YOUR GYM AND KEEP YOUR MEMBERS
High churn is common in the industry and 30-40% is not unusual. New users sign up with an
ambition only to drop out after some weeks or months when they feel they failed to get tangible results because they are training on their own.
A study presented in Health Club Management 2014 pinpoints two key parameters for keeping members longer at a gym: the users’ progress, and communication between the gym and its members. Users who experience high progress are more likely to stay with a gym. Frequent and relevant communication between the gym and its members also lowers the risk of membership cancellation.
Advagym is based around those findings. It is a tool for engagement between the gym and its members, an experience designed to motivate and inspire the user to achieve success in their training and a long-term business for the gym.