MAKE PEOPLE STRONGER SO THEY PERFORM BETTER IN SPORTS AND IN LIFE

Our story, six decades in the making, is filled with bold ideas and ambitious goals. Rooted in a passion for strength, we took a bold leap from making waffle irons to creating the world’s finest barbells and helped shape the world of weightlifting along the way.

With a focus on innovation and a commitment to quality and performance, we work tirelessly to make people stronger.